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Conjoint Experiments

Conjoint Experiments
Cluster: Research Methods
Research design and estimation techniques.
Tagged articles: 26
Aliases
conjointconjoint analysisconjoint experimentconjoint experimentationforced-choicemarginal effects
Related in Research Methods
Articles Tagged "Conjoint Experiments"
Law Courts Justice
Party Loyalty Beats Race and Religion in U.S. Views of Human Rights Abuse
Article summary

Which actor identities and social or political cleavages shape public opinion on human rights violations? Building on social identity theory and moral typecasting theory, the research tests the relative impact of multiple identity characteristics on how Americans respond to alleged abuses.

Migration Citizenship
Why Natives Prefer Resident Workers Over Cross‑Border Commuters
Article summary

Attitudes toward immigration are often attributed to effects on native wages and employment as well as to cultural and social concerns, but these influences are difficult to separate empirically. This study uses a contrast between two types of labor migrants—those who take up residence and work in the country versus those who commute across an international border—to hold labor‑market competition constant while varying cultural and social exposure.

Political Behavior
Voters Favor AI Over Offshoring, But Partisan Divides Are Growing
Article summary

Advances in artificial intelligence (AI) are reshaping labor markets and sparking political debates. Like economic globalization, AI promises benefits—job creation and lower prices—but also imposes costs such as job displacement. This research asks whether AI will trigger the same kinds of backlash as globalization by examining how people weigh the trade-offs between job outcomes and price changes.

Migration Citizenship
When Left Voters Turn Right: Immigration Crime Fears Push Cosmopolitans to Conservatives
Article summary

This study investigates how public concern that immigration increases crime shapes electoral politics. Existing research credits an educational realignment for a growing left–right split on immigration. The argument here is different: leftist voters can be more conservative on immigrant crime than leftist parties, and that voter–party mismatch can drive highly educated progressives (so-called cosmopolitans) toward right-wing parties.

Political Behavior
Would People Sacrifice Elections to Avoid Crime? Evidence From Six Countries
Article summary

To what extent do citizens prefer living in a democracy over other markers of good governance or personal well-being? This study tests whether people trade off democratic institutions for outcomes such as safety, wealth, or access to services.

Voting and Elections
Why Voter Education Helps Women — But Only With the Right Message
Article summary

Many governments and organizations invest in voter education to increase women's political representation. However, in single-member district contests where clientelism pushes voters to back the most viable candidates, messages that spotlight discrimination against women can unintentionally undercut support by signaling lower electability. Messages that emphasize women candidates' electoral viability and political successes are expected to be more effective.

Political Behavior
When Do Citizens Pay Bribes? Evidence From a Conjoint Experiment in Ukraine
Article summary

Citizens often enable corruption by paying bribes, yet even in highly corrupt settings only a minority always pay. This study asks why individuals choose to bribe in some situations but not others by combining insights from two major literatures on corruption.

Voting and Elections
Why Left-Wing Voters Prefer Disabled Candidates — and Conservatives Don't
Article summary

This research uses conjoint experiments conducted in the United States and the United Kingdom to test whether voters discriminate against candidates with disabilities. Candidates were presented with attributes that varied, including the presence of physical or sensory impairments, and respondents chose between competing profiles.

Law Courts Justice
How Police Union Endorsements Shape Mayoral Elections
Article summary

This research tests whether national polarization over policing changes local politics by making police union endorsements into ideological signals that shape voter choices.

Methodology
Distinguishing masking from lexicographic choice in conjoint experiments
Article summary

This article asks whether apparent attribute effects in candidate choice reflect unobserved masking (inference about missing information) or genuine lexicographic preferences (respondents treating one attribute as dominant). The authors propose an empirical test that uses conjoint experiments to distinguish between the two explanations and illustrate the approach with data on gender, race, and party; they also report a preregistered replication.

African Politics
Why Kenyans Back Biometric IDs Despite Surveillance Concerns
Article summary

Biometric electronic ID programs (eIDs) are being rolled out across the Global South to improve citizen‑state legibility and government efficiency. These programs also raise privacy concerns—especially among groups with a history of mistrust in the state. If concerns about increased legibility change uptake or political behavior, eID programs could deepen existing social inequalities.

Political Behavior
Most Americans Think Others Are Quick to Cancel, But They Get Motives Right
Article summary

The idea that Americans routinely shun or “cancel” disagreeable speakers is widespread. This study measures how common such sanctioning really is, what motivates it, and how people perceive others’ willingness to cancel.

Voting and Elections
Education Helps Female and Hazara Candidates — Yet In-Group Bias Persists
Article summary

This study tests whether candidate qualifications can win over out-group voters in Afghanistan. An original conjoint experiment was embedded in a face-to-face survey conducted in three Afghan provinces between 2016 and 2017 with over 2,400 respondents.

Political Behavior
Do partisanship or policy agreement blunt voter punishment for undemocratic politicians?
Article summary

This paper asks whether voters are more tolerant of politicians’ undemocratic behavior when those politicians share voters’ partisanship or policy preferences. Using conjoint experiments run in five countries (United States, United Kingdom, Czech Republic, Mexico, South Korea), the study contrasts a social‑psychological partisan‑attachment account with Downsian spatial policy‑preference expectations to see which, if either, reduces voters’ punishment of undemocratic conduct.

Voting and Elections
Arab Voters Prefer Female Candidates, Even in Male Policy Areas
Article summary

Conventional wisdom in the Middle East and North Africa (MENA) predicts a male advantage at the polls driven by sexism. A large-scale conjoint experiment overturns that expectation: voters in six Arab countries are more likely to support female candidates and rate them as more capable, even in stereotypically male domains.

Methodology
Fully Randomized Conjoint Reduces Social Desirability Bias by Two-Thirds
Article summary

A test of whether conjoint analysis can elicit more honest survey responses by reducing social desirability bias (SDB) on sensitive attributes.

Law Courts Justice
#MeToo Movement's Impact on Sex Crime Legislation: A Modern Political Analysis
Article summary

This study asks how members of the US public understand rape and whether they think particular incidents deserve reporting or severe punishment. The authors offer an empirical conceptualization of "rape culture" and use experimental tools to test how incident attributes shape public judgments about punishability. Their contribution is to show, within a qualified experimental design, that features related to victims' consent and credibility matter for whether people support reporting to police or recommending severe sanctions.

Asian Politics
Why Anticorruption Campaigns Gain Public Support: A Look at China's Approach
Article summary

This study asks how punishment of corruption shapes public support under authoritarian rule and tests two mechanisms: that punishment signals government capacity (instrumental) and that it signals moral commitment (deontological). Using an experimental mediation design embedded in a series of conjoint experiments in China, the authors present individual-level evidence about citizens’ evaluations of local officials who punish corrupt subordinates.

Political Behavior
Ethnic Minority Candidates Face Different Voter Biases in UK Elections
Article summary

New research reveals how voter discrimination impacts the election of ethnic minority candidates in the UK, affecting both descriptive representation (who is elected) and substantive representation (what policies are supported). Using a conjunct experiment with British voters, this study finds that while white voters penalize Pakistani Muslim candidates for their ethnicity alone, they support black Caribbean candidates equally to white ones. However, black Caribbean candidates face "conditional discrimination," meaning their support drops when they advocate pro-minority policies.

European Politics
Brexit Votes Divided: Voters' Preferences Clash with Legitimacy in Negotiations
Article summary

This article asks how votes in sovereignty referendums translate into policy preferences about future outcomes and influence perceptions of legitimacy, using the 2016 British EU membership referendum as a case. The authors contribute by measuring how different possible Brexit negotiation outcomes were evaluated by the public and whether the referendum result provided clear guidance about what voters would prefer and regard as legitimate.

Methodology
Why Conjoint Results Depend on Profile Distribution
Article summary

Conjoint analysis measures multidimensional preferences by estimating the average marginal component effect (AMCE) — the causal effect of a single profile attribute averaged over the other attributes. The AMCE, however, depends critically on the distribution used for that averaging. Most experiments default to a uniform distribution that weights every profile equally, but real-world profile frequencies and theoretically relevant counterfactual distributions are often far from uniform. This mismatch can seriously undermine the external validity of conjoint findings.

Political Behavior
How Party Delegate Experience Shapes Candidate Selection Preferences
Article summary

Party elites play a pivotal role in shaping parliamentary composition, yet their candidate preferences remain poorly understood. This study uses data from a conjoint experiment involving party delegates selecting candidates for five German parties across three state elections.

Latin American Politics
Chilean Democracy Reform: What Preferences Inform the New Constitution?
Article summary

Understanding Chileans' views on democratic features is crucial as they shape a new constitution. This Research Note employs conjunct experiments with large quota samples to examine their preferences, finding distinct but largely uniform opinions across demographic groups regarding key aspects of democracy currently under debate in Chile's reform. The findings offer insights into ongoing constitutional processes and lessons for other democracies navigating similar reforms.

European Politics
Why Moderation Boosts Competence: Ideological Extremes Damage Party Reputation
Article summary

Does a party's ideology affect its standing among voters? This study suggests that ideological moderation enhances perceived competence. We find that parties leaning left or right are viewed as less willing to compromise and more prone to simplistic solutions, reducing their appeal for competence.

Methodology
Conjoint Surveys Withstand Dozens of Tasks, New Experiments Show
Article summary

Conjoint survey designs are now common tools for studying decision-making, but a practical question arises for researchers: how many choice tasks can respondents do before satisficing meaningfully reduces response quality?

Methodology
How Labels Versus Photos Change Voter Reactions to Candidate Race
Article summary

Most studies of candidate race assume that the way race is signaled—by a label/name or by a photo—does not meaningfully change results. That assumption goes largely untested. This study asks whether signaling candidate ethnicity with ethnic labels and names produces different effects than signaling ethnicity with ethnically identifiable photos and names.