Article summary
In many contemporary urban spaces, political information is unevenly distributed across neighborhoods. This might exacerbate political inequality because residents often talk with others similar to themselves. However, the study finds that specific media content diffused through everyday conversation helped low-education residents gain factual knowledge and close spatial gaps in knowledge. Using a six-wave panel survey between 2002 and 2006 across fifty Brazilian neighborhoods, multilevel models show that while conversations were more frequent among highly educated residents, they had the greatest impact on reducing specific political knowledge gaps among those with less education. The findings reveal this effect, but also indicate that these discussions slightly widened social perceptions of general knowledge differences between education levels.