Understanding how people react emotionally to political issues is crucial for explaining their behavior and attitudes in scholarly research.
Our study compares two common measurement approaches—radio buttons and sliders—to assess their reliability and validity.
Study Context: Participants rated emotional responses to news stories about terrorism.
Key Findings:
• Both formats capture the expected threefold emotion structure effectively
• Slider approach is modestly more reliable and faster to complete
• Sliders reduce missing data while providing continuous measurement data
Construct Validity Assessment
We conducted tests on both approaches's ability to measure relationships between emotions (e.g., anxiety-interest):
• Most findings are similar across formats
• Radio buttons show limitations in measuring certain emotion interactions
Researchers can now confidently utilize either method for political science research.
| Measuring Emotional Response: Comparing Alternative Approaches to Measurement was authored by George Marcus, W. Russell Neuman and Michael B. MacKuen. It was published by Cambridge in PSR&M in 2017. |
