Technology has enabled new modes of survey interviews, but their responses may differ due to interviewers. This paper finds that self-complete surveys reduce item non-response compared to face-to-face interviews across topics and question formats.
Data & Methods:
We conducted a field experiment randomly assigning adults in the U.S. to complete surveys either in-person or independently.
Key Findings:
• Item non-response was consistently lower in self-complete mode
• This difference worsened for individuals with lower cognitive skills
• A respondent with average abilities could be up to six times more likely to respond 'don't know' during face-to-face interviews than self-completed surveys, depending on question type.
Why It Matters:
These findings highlight the importance of accounting for interview mode when designing political science research and interpreting survey results.
| How Face-to-Face Interviews and Cognitive Skill affect Item Non-response: A randomized experiment assigning mode of interview was authored by Lynn Vavreck and Andrew Gooch. It was published by Cambridge in PSR&M in 2019. |
