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Insights from the Field

Interview Mode Shifts Responses: Self-Completing vs Face-to-Face for Cognitively Diverse Audiences


item non-response
self-complete surveys
in-person interviews
cognitive skills
U.S.
randomized experiment
response variation
Methodology
PSR&M
5 Stata files
5 datasets
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5 text files
Dataverse
How Face-to-Face Interviews and Cognitive Skill affect Item Non-response: A randomized experiment assigning mode of interview was authored by Lynn Vavreck and Andrew Gooch. It was published by Cambridge in PSR&M in 2019.

Technology has enabled new modes of survey interviews, but their responses may differ due to interviewers. This paper finds that self-complete surveys reduce item non-response compared to face-to-face interviews across topics and question formats.

Data & Methods:

We conducted a field experiment randomly assigning adults in the U.S. to complete surveys either in-person or independently.

Key Findings:

• Item non-response was consistently lower in self-complete mode

• This difference worsened for individuals with lower cognitive skills

• A respondent with average abilities could be up to six times more likely to respond 'don't know' during face-to-face interviews than self-completed surveys, depending on question type.

Why It Matters:

These findings highlight the importance of accounting for interview mode when designing political science research and interpreting survey results.

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Political Science Research & Methods
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