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Why Aleppo’s Twitter Became More Pro‑Assad After the Regime Retook the City

Recent research highlights social media's potential for collective grievance, but in active conflict online signs of political loyalty can place civilians at great risk. A security-driven theory predicts that civilians will alter their online behavior after major shifts in territorial control: specifically, they should post more positive content and more content favoring the winning side.

📌 What Was Examined

  • The siege of Aleppo in November 2016 and social media behavior during and after the city's retaking by regime forces.
  • The focus is on how changes in territorial control shape civilians' public expressions on social platforms.

🛠️ How Online Behavior Was Measured

  • Matched Aleppo-based Twitter users with Twitter users from other parts of Syria to create a comparison.
  • Applied large language models to analyze changes in tone and political alignment of posts before and after the regime's retaking of Aleppo.
  • Tracked whether users self-disclosed their location as a key moderator.

🔍 Key Findings

  • Users identified as based in Aleppo posted more positive content after the regime retook the city.
  • Those same Aleppo users also posted more pro-Assad content following the regime's retaking.
  • Crucially, these changes appear only among users who self-disclosed their location.

⚖️ Why It Matters

  • The results support a model in which civilians modify online expression as a security strategy during active conflict rather than solely as reflections of stable political preference.
  • This has important implications for interpreting social media signals in civil wars: observed shifts in tone and partisan content can be responses to changing risk environments, not just changes in public opinion.
American Journal of Political Science
Civilian Behavior on Social Media During Civil War was authored by Anita Gohdes and Zachary Steinert-Threlkeld. It was published in AJPS in 2025. Find on Google Scholar10.1111/ajps.12899
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