Voters across Africa often choose minor ethnic parties over forming multi-ethnic opposition coalitions. This piece presents a model showing that when incumbents distribute programmatic goods accessible to all voters, the cost of voting for a sincerely preferred but losing candidate drops. Experimental and observational evidence shows support for these minor parties increases with perceived programmatic distribution—whether more goods or higher value. Conversely, voters reject clientelist deals by backing major opposition parties instead. Overall voter approval of incumbents tends to align with positive outcomes from programmatic giving.