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Hating the Other Side Fuels Fake News Sharing on Twitter
Insights from the Field
fake news
partisanship
Twitter
sentiment analysis
psychology
Political Behavior
APSR
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Dataverse
Partisan Polarization Is the Primary Psychological Motivation Behind Political Fake News Sharing on Twitter was authored by Mathias Osmundsen, Alexander Bor, Anja Bechmann, Peter B. Vahlstrup and Michael B. Petersen. It was published by Cambridge in APSR in 2021.

This study identifies the psychological drivers behind political fake news sharing on Twitter, testing three competing explanations: ignorance, disruptive intent, and partisan polarization.

📊 What Was Analyzed

  • A mapped psychological profile of more than 2,300 American Twitter users
  • Linked behavioral sharing data from those accounts
  • Sentiment analyses of over 500,000 news-story headlines

🔍 How Motivations Were Tested

  • Psychological measures captured attitudes toward political opponents and other relevant traits
  • Behavioral sharing records used to identify who shared political fake news
  • Sentiment analysis of headlines used to assess the partisan and derogatory utility of shared items
  • Three hypotheses contrasted: lack of knowledge (ignorance), desire to disrupt the social order (disruption), and partisan animus (polarization)

📈 Key Findings

  • The ignorance hypothesis is contradicted: sharing is not primarily explained by lack of knowledge or laziness
  • Some evidence supports the disruption hypothesis: a minority appear motivated by oppositional, destabilizing goals
  • Strong support for the partisan polarization hypothesis: individuals who report hating political opponents are the most likely to share political fake news
  • These users selectively share content that helps derogate opponents
  • Overall, fake news sharing mirrors the same psychological motivations that drive other partisan sharing, including from traditional and credible news sources

⚖️ Why It Matters

  • The results indicate that partisan animus, more than ignorance, drives much political fake news circulation on Twitter
  • Understanding these motivations reframes mitigation strategies: addressing partisan incentives may be as important as accuracy-focused interventions
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