Populism has surged globally despite widespread criticism of its psychological foundations. This paper argues that a nuanced understanding reveals how economic grievances, cultural anxieties, and appeals to emotion collectively drive the movement's appeal across diverse contexts.

Introduction:

* Populism is often dismissed as irrational or anti-intellectual.

* However, this analysis shows its psychological underpinnings are complex and multifaceted.

Methodology & Findings:

Drawing on quantitative survey data coupled with qualitative insights:

* Results demonstrate that economic anxiety disproportionately shapes populist voting behavior.

* Cultural issues act as secondary but potent mobilizing factors in many regions.

* Emotional resonance significantly enhances the movement's cross-class appeal.

Conclusion & Implications:

Understanding these psychological drivers offers crucial insights:

* It explains populism's resilience despite its controversial policies and rhetoric.

* These findings should inform political communication strategies targeting both elite and mass audiences.