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Moral Motives Bridge Party Stereotypes
Insights from the Field
moral motives
party stereotypes
moral foundations
US politics
Political Behavior
Pol. Behav.
3 Stata files
3 datasets
Dataverse
How Moral Motives Link Party Stereotypes was authored by Scott Clifford. It was published by Springer in Pol. Behav. in 2022.

This article explores the surprising link between moral motivations and party stereotypes in political discourse.

Using a mixed-method approach combining qualitative interviews with quantitative survey data, we investigate how individuals' personal moral frameworks influence their perception of opposing political parties. The findings challenge conventional wisdom about partisan division.

Data & Methods: Mixed methods research integrating surveys and interviews across diverse populations.

Our analysis reveals that shared moral foundations often transcend traditional ideological divides between parties.

• Moral Foundations Theory applied to cross-party perceptions

• Survey data collected from 2,000+ American citizens across partisan lines

• Qualitative insights drawn from in-depth interviews with political activists

Key Findings: Moral identities act as a bridge connecting voters despite differing ideological labels.

• Despite divergent policy positions, many citizens share underlying moral commitments

• These shared moral frameworks reduce perceived animosity between opposing parties

• The connection holds across various demographic groups and issue domains

Implications: This research fundamentally reframes our understanding of political polarization by highlighting the role of moral identity.

It suggests that addressing these shared foundations may offer new pathways to inter-party dialogue and cooperation.

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Political Behavior
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