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Why Do People Help Others? New Experiment Reveals Parochial Motivations

Political Behavior subfield banner

This study investigates how people decide whom to help—whether they target others within their own group or those outside it.

Researchers conducted an experiment where participants chose recipients for rewards, testing two main hypotheses: that altruism is driven by proximity (in-group preference) or by rational self-interest regarding long-term reputation benefits.

The findings suggest people are significantly more inclined to help members of their in-group. This pattern emerged despite potential reputational advantages from helping outsiders.

This result underscores the powerful pull of group identity over abstract notions like fairness across diverse global contexts.

Article card for article: Attacking the Weak or the Strong? An Experiment on the Targets of Parochial Altruism
Attacking the Weak or the Strong? An Experiment on the Targets of Parochial Altruism was authored by Simon Varaine, Ismaël Benslimane, Raul Magni-Berton and Paolo Crosetto. It was published by Springer in Pol. Behav. in 2023.
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Political Behavior