Contrary to popular belief, social information often diverges from official reports.

Grapes and Grape Juice

Researchers conducted a telephone game experiment tracking how political news evolves through interpersonal channels versus traditional media sources. They then tested this against news articles themselves.

Less Learned From Social Sources

Participants exposed to social information learned significantly fewer objective facts compared to those reading direct news coverage — even when the source was ideologically aligned and knowledgeable.

But Not Always a Worse Experience

Interestingly, individuals receiving messages from like-minded 'ideal informants' absorbed factual content at levels comparable to traditional media exposure. The divergence emerged mainly in participants' subjective evaluations.

This research empirically demonstrates the gap between social versus official political information dissemination.