
This study investigates whether voters and non-voters respond differently to pro-social water conservation messages in a large-scale randomized controlled trial. During the 2016 Southeast drought, half of 35,000 targeted households received randomly assigned encouragement for water conservation.
Key Findings:
Why It Matters:
These findings provide empirical evidence for the connection between voting frequency and engagement with other cooperative behaviors. The results indicate that pro-social messaging may be more effective if tailored towards informed citizens who frequently participate in democratic processes.

| Are Voters More Likely to Contribute to Other Public Goods: Evidence from a Large-Scale Randomized Policy Experiment was authored by Toby Bolsen, Paul J. Ferraro and Juan Jose Miranda. It was published by Wiley in AJPS in 2014. |