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A Field Experiment Reveals How Ballot Secrecy Information Boosted First-Time Voter Turnout

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Did explaining the legal protections of ballot secrecy increase voter turnout? A field experiment mailed information about these protections to registered voters before the 2010 U.S. election.

This intervention significantly raised turnout among those without prior voting records by over three percentage points (a ~20% jump). However, it had no effect on regular voters with established histories.

The observed increase in participation for inexperienced voters was substantially larger than that from standard voter-getting mailings targeting this demographic. This suggests a gap exists between legal realities and citizens' beliefs about ballot secrecy, particularly among those new to voting.

Article card for article: Do Perceptions of Ballot Secrecy Influence Turnout? Results from a Field Experiment
Do Perceptions of Ballot Secrecy Influence Turnout? Results from a Field Experiment was authored by Gerber Gerber, Gregory Huber, David Doherty, Conor M. Dowling and Seth J. Hill. It was published by Wiley in AJPS in 2013.
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American Journal of Political Science