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Why Vote Buying Barely Moves Public Trust in Elections

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🔎 What Was Tested

Conventional wisdom holds that vote buying erodes trust in elections, but systematic evidence is scarce. Three expectations were evaluated: a general negative relationship between vote buying and electoral trust; reduced effects among citizens who view vote buying positively; and reduced effects in contexts already marred by electoral irregularities.

📊 How Evidence Was Gathered

  • Cross-national survey data covering multiple countries were analyzed to assess broad patterns.
  • An original survey experiment was conducted to test causal claims and the conditional hypotheses about norms and context.

📌 Key Findings

  • The overall relationship between exposure to vote buying and electoral trust is small and inconsistent across analyses.
  • Evidence that personal approval of vote buying (norms) conditions this relationship is weak.
  • Stronger support emerges for contextual conditioning: the impact of vote buying on trust depends more on how elections are actually conducted and whether electoral irregularities are already present.
  • A related factor appears to be novelty: individuals newly exposed to vote buying show different reactions than those in environments where such exchanges are common.

💡 Why It Matters

Findings challenge a straightforward narrative that vote buying uniformly undermines trust. Instead, the modest link observed is shaped less by approval of vote buying practices and more by variation in election quality and by the novelty of exposure, with implications for how scholars and policymakers assess and respond to electoral corruption.

Article card for article: Vote Buying, Norms, Context, and Trust in Elections
Vote Buying, Norms, Context, and Trust in Elections was authored by Mollie J. Cohen, Euiyoung E. Noh and Elizabeth J. Zechmeister. It was published by Sage in CPS in 2025.
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Comparative Political Studies