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Do More Surveys Mean Better Results? New Study Finds Precision Without Distortion

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Survey experiments have become increasingly popular in political science research.

The Problem: Standard between-subjects designs measure outcomes only once after treatment, requiring large samples for precise estimates.

The Solution: Repeated measures designs collect outcome data multiple times.

But a persistent concern exists: won't gathering more data change results due to consistency pressures?

Our Approach: We tested six different experimental designs directly against each other across multiple studies.

What We Found: Contrary to expectations, repeated measures did not distort findings but significantly boosted precision without sacrificing validity. These methods also provide richer insights into treatment effects and heterogeneity.

The Takeaway: Researchers should consider adopting repeated measures in their survey experiments for more efficient and informative political science research.

Article card for article: Increasing Precision Without Altering Treatment Effects: Repeated Measures Designs in Survey Experiments
Increasing Precision Without Altering Treatment Effects: Repeated Measures Designs in Survey Experiments was authored by Scott Clifford, Geoffrey Sheagley and Spencer Piston. It was published by Cambridge in APSR in 2021.
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American Political Science Review
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