The Black Lives Matter movement has sparked widespread protests and media attention since 2013.

Survey Experiment Results:

• Different identity frames (Black Nationalist, Feminist, LGBTQ+ Rights) affect African American responses differently 🏷️
• Exposure influences willingness to support, trust, canvass reps about BLM 🔍

Key Implications:

• Intersectional messaging matters for movement effectiveness 💡
• Findings suggest nuanced strategies may be needed in racial justice mobilization ⚖️

Researchers can now explore how tailored frames might optimize engagement and conversion across diverse populations.