This study explores how social networks influence the uptake of new political communication technologies in Uganda.
Research Question:
Did early adopters mislead others about benefits due to uncertainty surrounding these tools?
Data & Methods:
Collected data from 16 Ugandan villages regarding adoption of a mobile-based reporting platform. Analyzed village-level differences using formal modeling and empirical evidence.
Key Findings:
Peer effects emerged only when networks fostered truthful communication about the technology's value. High-quality networks mitigated misinformation cascades caused by early adopters overstating benefits.
Why It Matters:
Understanding these dynamics offers insights into successful implementation of digital political tools across different communities.
| It Takes a Village: Peer Effects and Externalities in Technology Adoption was authored by Romain Ferrali, Guy Grossman, Melina Platas and Jonathan Rodden. It was published by Wiley in AJPS in 2020. |
