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(will be reviewed).

Do adversary publics see audience costs as credible signals?

This study asks whether citizens in a target country perceive audience costs in a threatening challenger state and whether the challenger’s regime type (democracy vs. dictatorship) affects that perception. Using a pre-registered survey experiment conducted in the United States, the authors test whether audiences abroad recognize that a leader who would suffer domestic backlash for backing down can send a more credible threat.

Pre-registered survey experiment US sample N = 1404 Perceived audience costs do not vary by challenger regime type

Data and methods

The authors report a pre-registered survey experiment run in the United States with a sample of respondents (N = 1404). The experiment manipulates signals about a challenger state’s domestic audience costs and the challenger’s regime type (democratic or dictatorial) and measures how respondents in the target country perceive the challenger’s credibility and the emergence of audience costs.

Main findings

Respondents in the United States were able to detect the emergence of audience costs in a challenger state, consistent with the idea that target audiences can see when challengers have domestic incentives that make threats costly to retract. The authors also report that the perceived magnitude of those audience costs—or the perceived credibility of the threat—did not differ between democratic and dictatorial challengers in their experiment.

  • US respondents recognized audience costs when they were presented as present in the challenger.
  • No detectable difference in perceived audience costs or threat credibility between democratic and autocratic challengers.

Interpretation and caveats

The authors frame these results as evidence that audiences in a target state can see audience costs as a potential signal, and they note that, in this experimental setting, regime type did not change that perception. All claims are described within the limits of the reported pre-registered survey experiment among US respondents.

Research & Politics
Audience costs in the eyes of an adversary was authored by Makito Takei, Chanki Moon and Hirotaka Imada. It was published in R&P in 2026. Find on Google Scholar10.1177/20531680261428603
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