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How a Social-Benefit Pledge Won 12.7% More Support — Temporarily

Campaign promises can change who votes for whom. This analysis uses a sharp eligibility rule tied to children’s dates of birth to estimate the causal impact of a German conservative party’s pledge to expand social benefits on party alignment.

📌 How eligibility was identified

  • A regression-discontinuity design exploits the cutoff in children’s date of birth that determined eligibility for the promised benefit.
  • The pledge under study was a clear, targetable expansion of social benefits announced by a German conservative party.

📊 What the data show

  • The pledge increased alignment with the pledge-making party by 12.7% among eligible beneficiaries.
  • Effects were larger for individuals who traditionally supported left-wing platforms and for those with lower economic security.
  • There was no evidence that the promise mobilized previously inactive voters.

📈 How the effect behaved over time

  • The alignment boost proved transitory: re-alignment among recipients disappears shortly after the pledge is fulfilled.

💡 Why this matters

  • The design provides strong causal evidence that targeted campaign promises about social benefits can temporarily attract voters from competitor parties.
  • The findings highlight limits to promise-driven realignment: gains accrue mainly among eligible, often economically vulnerable voters and do not persist once benefits are delivered.
Comparative Political Studies
From Pledge to Poll: Investigating the Impact of Campaign Promises on Party Alignment was authored by Michael Ganslmeier. It was published in CPS in 2025. Find on Google Scholar10.1177/00104140251342928
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