Courting the Women's Vote: The Emotional, Cognitive, and Persuasive Effects of Gender-Based Appeals in Campaign Advertisements | ||
AUTHORS: Cindy D. Kam; Allison M. Archer; John G. Geer JOURNAL: POLBEH PUBLISHER: Springer YEAR: 2017 ARTICLE DOI: http://dx.doi.org/10.1007/s11109-016-9347-7 DATA DOI: https://doi.org/10.7910/DVN/D155SP SUBFIELD: Voting and Elections |
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