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Beyond Red and Blue: How Voters Connect Party Loyalty with Ideology

Voters often conflate party identity with ideology, but this isn't always accurate.

Data & Methods

  • Survey Experiment
  • Mixed-methods Approach (Quantitative + Qualitative)
  • National Sample of Voters

Key Findings

  • Red states ≠ Republican ideology
  • Blue states ≠ Democratic ideology
  • Distinct ideological clusters emerge within parties

Why It Matters

  • Revises traditional understanding of partisan perception
  • Offers insights into descriptive representation debates
  • Illuminates the link between polarization and public opinion dynamics
Political Behavior
What Goes With Red and Blue? Mapping Partisan and Ideological Associations in the Minds of Voters was authored by Stephen N. Goggin, John A. Henderson and Alexander G. Theodoridis. It was published in Pol. Behav. in 2020. Find on Google Scholar10.1007/s11109-018-09525-6
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