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Beyond Red and Blue: How Voters Connect Party Loyalty with Ideology

Political Behavior subfield banner

Voters often conflate party identity with ideology, but this isn't always accurate.

Data & Methods

  • Survey Experiment
  • Mixed-methods Approach (Quantitative + Qualitative)
  • National Sample of Voters

Key Findings

  • Red states ≠ Republican ideology
  • Blue states ≠ Democratic ideology
  • Distinct ideological clusters emerge within parties

Why It Matters

  • Revises traditional understanding of partisan perception
  • Offers insights into descriptive representation debates
  • Illuminates the link between polarization and public opinion dynamics
Article card for article: What Goes With Red and Blue? Mapping Partisan and Ideological Associations in the Minds of Voters
What Goes With Red and Blue? Mapping Partisan and Ideological Associations in the Minds of Voters was authored by Stephen N. Goggin, John A. Henderson and Alexander G. Theodoridis. It was published by Springer in Pol. Behav. in 2020.
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Political Behavior