
Voters often conflate party identity with ideology, but this isn't always accurate.
Data & Methods
Survey Experiment*
Mixed-methods Approach (Quantitative + Qualitative)*
National Sample of Voters*
Key Findings
Red states ≠ Republican ideology*
Blue states ≠ Democratic ideology*
Distinct ideological clusters emerge within parties*
Why It Matters
Revises traditional understanding of partisan perception*
Offers insights into descriptive representation debates*
Illuminates the link between polarization and public opinion dynamics*

| What Goes With Red and Blue? Mapping Partisan and Ideological Associations in the Minds of Voters was authored by Stephen N. Goggin, John A. Henderson and Alexander G. Theodoridis. It was published by Springer in Pol. Behav. in 2020. |