
Campaign success hinges on practitioner personalities, which shape voter perceptions of electoral integrity.
This study investigates how charismatic vs. competent campaign leaders influence public trust in election fairness. ※ We analyze survey data from two continents and compare it against field experiment results.
※ Key Findings:
※ Why It Matters:
Electoral outcomes are affected not just by policy positions, but also by the personal traits associated with campaigns.

| It's Who's on the Inside that Counts: Campaign Practitioner Personality and Campaign Electoral Integrity was authored by Hans Hassell. It was published by Springer in Pol. Behav. in 2020. |