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Shakespeare vs. Spin: How Candidates Balance Authenticity with Political Reality
Insights from the Field
authenticity
strategic communication
field experiments
survey research
Political Behavior
Pol. Behav.
1 other files
11 datasets
Dataverse
Candidate Authenticity: 'To Thine Own Self Be True' was authored by Dieter Stiers, Jac Larner, John Kenny, Sofia Breitenstein, Florence Vallée-Dubois and Michael S. Lewis- Beck. It was published by Springer in Pol. Behav. in 2021.

Authenticity is a cornerstone of democratic representation, but how do political candidates navigate its tension with strategic self-presentation? This study examines candidate authenticity across diverse contexts and methodologies. Using large-scale surveys alongside controlled field experiments testing voter reactions to candidate statements about personal characteristics, the research uncovers nuanced patterns in authentic political communication.

Data & Methods:

* Surveys covering multiple countries' electorates

* Field experiments assessing voter perception of authenticity claims

Key Findings:

* Candidates strategically employ selective authenticity based on electoral benefits and issue salience.

* Authenticity calculations vary significantly across different political systems and cultural contexts.

* Voters often demonstrate sophisticated understanding of authenticity performances, adjusting trust accordingly.

Why It Matters:

These insights challenge conventional understandings of candidate representation, revealing a complex interplay between genuine self-expression and calculated electoral strategy. The findings offer crucial guidance for evaluating democratic accountability mechanisms where perceived authenticity serves as an important signaling device.

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Political Behavior
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