Tracking changes in candidate evaluations during campaigns reveals distinct dynamics across electoral levels.

Data & Methods:

Using longitudinal polling data from three different election contexts (House, Senate, presidential), we analyze voter sentiment shifts over time. Our approach employs comparative analysis to identify patterns unique to each political ecosystem.

Key Findings:

• House races show gradual candidate evaluation changes throughout the campaign period

• Senate contests feature more significant mid-campaign adjustments in voter perceptions

• Presidential campaigns demonstrate dramatic fluctuations, particularly during debates and major news events

Why It Matters:

This nuanced understanding contributes to political science by clarifying how electoral contexts shape campaign communication effectiveness. The findings also offer practical insights for candidates strategizing across different legislative battlegrounds.