Introduction
This study investigates how U.S. representatives strategically employ bipartisan assertions in their political communication.
Data & Methods
* Conducted a quantitative content analysis of Congressional speeches and press releases from 2015-2020
* Compared partisan representatives across districts to identify patterns in bipartisanship usage
* Analyzed voter responses to these statements during election cycles
Key Findings
* Bipartisan assertions are more common among representatives with high partisanship scores
* These claims effectively cultivate support despite underlying political differences
* Voters often accept bipartisan language as legitimate even when it reflects partisan priorities
Why It Matters
This research reveals an important strategic communication tactic in American politics, demonstrating how representatives can maintain ideological positions while cultivating broader voter support.
| The Partisanship of Bipartisanship: How Representatives Use Bipartisan Assertions to Cultivate Support was authored by Sean J Westwood. It was published by Springer in Pol. Behav. in 2022. |
