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Conversations Alone Can Reduce Prejudice - New Field Experiments Show
Insights from the Field
prejudice reduction
policy attitudes
field experiments
narrative exchange
Political Behavior
APSR
1 other files
Dataverse
Reducing Exclusionary Attitudes Through Interpersonal Conversation: Evidence from Three Field Experiments was authored by Joshua Kalla and David Broockman. It was published by Cambridge in APSR in 2020.

This research demonstrates that simply talking with others can reduce prejudice against unauthorized immigrants and transgender people.

New Approach: Rather than debating policy arguments, exchanging personal narratives without judgment leads to lasting attitudinal shifts.

Across Three Experiments: 230 canvassers conversed with nearly 7000 voters in US locations over four months. In Experiment 1, narrative exchanges cut exclusionary attitudes (d = 0.08). Experiments 2 and 3 on transphobia replicated these findings (ds ≈ 0.04-0.08).

Why It Matters: These results suggest that ordinary conversations can effectively challenge exclusionary thinking—a strategy potentially more accessible than traditional persuasion attempts.

Key Implications:

• Sustained Impact: Benefits last for months post-interaction

• Broad Applicability: Shows promise for diverse social justice issues

• Simple Intervention: Offers an easy-to-implement approach to reducing prejudice

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