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Social Esteem Motivates Political Rally Attendance: A Field Experiment's Findings

Political Behavior subfield banner

Individuals may join contentious collective action for social approval from their ingroup.

Field Experiment Design:

* Measured intent to attend, actual attendance, and reported attendance at an LGBT Pride event in New Jersey.

* Tested the impact of promising social esteem on these participation measures.

Key Findings & Implications:

* Social esteem boosts all three metrics significantly.

* Offers new insights into nonvoting political engagement.

Article card for article: Social Esteem and Participation in Contentious Politics: A Field Experiment at an LGBT Pride Rally
Social Esteem and Participation in Contentious Politics: A Field Experiment at an LGBT Pride Rally was authored by Gwyneth McClendon. It was published by Wiley in AJPS in 2014.
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American Journal of Political Science
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