
Individuals may join contentious collective action for social approval from their ingroup.
Field Experiment Design:
* Measured intent to attend, actual attendance, and reported attendance at an LGBT Pride event in New Jersey.
* Tested the impact of promising social esteem on these participation measures.
Key Findings & Implications:
* Social esteem boosts all three metrics significantly.
* Offers new insights into nonvoting political engagement.

| Social Esteem and Participation in Contentious Politics: A Field Experiment at an LGBT Pride Rally was authored by Gwyneth McClendon. It was published by Wiley in AJPS in 2014. |
