Voters often harbor one-sided political attitudes, making influence difficult. However, those with weak explicit views may rely more heavily on automatic mental processes (implicit attitudes) for judgments—a finding explored here using dual-process models from psychology.
This research reveals that implicit attitudes guide decisions among indifferent electorates and details conditions influencing their relevance—moving beyond prior academic focus to illuminate the 'how' of political choice-making.
| How Do Indifferent Voters Decide? The Political Importance of Implicit Attitudes was authored by Timothy Ryan. It was published by Wiley in AJPS in 2017. |
