This research investigates the phenomenon known as 'global racist contagion', analyzing its widespread impact following Donald Trump's 2016 presidential election victory.
Data & Methods: Using a novel mixed-method approach combining qualitative content analysis and quantitative survey data from multiple continents,
Key Findings: The study demonstrates that explicit expressions of racial prejudice increased significantly across diverse international media landscapes post-election.
Why It Matters
The findings suggest Trump's rhetoric amplified pre-existing beliefs rather than creating new ones, highlighting the complex interplay between political discourse and global social dynamics.
