How Speech Analysis Measures Governor Ideology Accurately

This study measures state governors' ideology using computer-assisted content analysis of speeches from 2000 and 2001.

Method & Data Source

Computer-assisted coding analyzed governor speeches to reveal their ideological leanings.

• Speeches examined: State of the State addresses (2000-2001)
• Measurement approach: Computer-assisted content analysis

Findings

The research demonstrates that:

• Governor ideology is accurately reflected in these speeches
• The method reliably measures ideological preferences and values
• Speech content clearly distinguishes governors by party affiliation

Implications for Research

This approach offers a valuable tool for researchers to incorporate governor perspectives into state policy models.