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New Study Suggests Political Attitudes Might Attract Partners Via Body Odor

Political Behavior subfield banner

Why do politically like-minded partners form? This question remains a puzzle. While ideological convergence has been proposed, conscious selection seems unlikely. Olfaction's role in politics and attraction is increasingly recognized.

Experiment Design: Individuals evaluated body odors from unknown others to test attraction hypotheses related to political ideology.

Key Finding: Participants exhibited greater attraction toward the scent of those with shared political ideologies.

Implication: Assortative mating on political attitudes may partially stem from olfactory preferences, offering a novel perspective.

Article card for article: Assortative Mating on Ideology Could Operate Through Olfactory Cues
Assortative Mating on Ideology Could Operate Through Olfactory Cues was authored by Rose McDermott, Dustin Tingley and Peter Hatemi. It was published by Wiley in AJPS in 2014.
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American Journal of Political Science