### Russian Television's Political Impact

Researchers analyzed how exposure to media with a clear political slant affects voters' choices during elections. Using the availability of Russian analog television signals across Ukraine as an exogenous factor, this study examines real-world consequences.

### Data & Findings

* Highly disaggregated election data and original survey responses were used for analysis.

* Key finding: Pro-Russian media significantly increased support for pro-Russian candidates in both 2014 presidential and parliamentary elections.

### Impact Varies by Prior Beliefs

The study shows:

* Strongest effect on voters already favoring Russia.

* Less influence, or even counter-effect, on strongly pro-Western supporters.

### Broader Implications

This research highlights how biased media can exacerbate societal divisions. Exposing polarized populations to skewed information sources may deepen their existing political divides.