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Why Do Partisans Hate Out-Party Media? Stereotypes Explain Even Minimal Content Differences

Political Behavior subfield banner

Selective exposure to partisan media feeds hostility. This stems from negative stereotypes partisans hold about out-party content.

Data & Methods: Researchers used survey-linked web browsing data and conducted three experimental studies (RCTs, RDD).

Key Findings: Survey experiments show that simply exposing people to nonpolitical stories reduces their animosity toward opposing news sources.

Why It Matters: This reveals how partisan media perceptions persist despite minimal actual content differences between outlets.

Article card for article: When Unfamiliarity Breeds Contempt: How Partisan Selective Exposure Sustains Oppositional Media Hostility
When Unfamiliarity Breeds Contempt: How Partisan Selective Exposure Sustains Oppositional Media Hostility was authored by Erik Peterson and Ali Kagalwala. It was published by Cambridge in APSR in 2021.
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American Political Science Review