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Pride in Sarajevo: How Local Activism Creates Contrasting Attitudes

In socially conservative societies, how do citizens respond to LGBT+ advocacy? Examining the first Sarajevo Pride event reveals that local support can surge even when national attitudes remain resistant.

Panel Surveys & Local Data

  • Revealed a localized increase in support following the event
  • Found limited diffusion of these positive effects nationwide
  • Demonstrated how proximity mechanisms amplify event impacts

Survey Experiments

  • Showed citizens respond strongly to both mobilization and counter-mobilization appeals from local activists
  • Tested the effectiveness of different messaging strategies during this sensitive period

Behavioral Experiment

  • Documented a shift toward funding pro-LGBT+ organizations locally
  • Highlighted positive changes in resource allocation despite overall resistance

Interview Insights

  • Identified operational challenges for LGBT+ activists in conservative contexts
  • Revealed substantial potential for minority collective action
American Political Science Review
Pride amid Prejudice: The Impact of LGBT+ Rights Activism in a Socially Conservative Society was authored by Phillip Ayoub, Douglas Page and Sam Whitt. It was published in APSR in 2021. Find on Google Scholar10.1017/S0003055420001082
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